Oh how proud we are. We received a NIMA award! Tony's is the winner in the Marketing Next category... Thank you all so much for voting. Below you can read the jury's verdict:
“Strong growth and a fairly acquired market position”
“Since its start in 2005, Tony's Chocolonely has shown that in a tough competitive field it can still command a position on the shelf as a crowd favorite with the storyline 'on the way to slave-free chocolate'. With brightly colored wrappers around Fair Trade chocolate bars, a unique proposition has been developed that has led to strong growth and indeed the first slave-free chocolate because only this brand can tell exactly where the cocoa in your bar comes from. Now the rest of the industry.” Read more about Tony's Chocolonely approach in this interview that Marieke Heesakkers had with brand manager Nicole van de Velde.