Our newest mission partners: PLUS and The Flower Farm!
PLUS supermarket and The Flower Farm participate in our mission to make chocolate 100% slave-free. They join Tony's Open Chain.
Yes, we PLUS it on fair cocoa! Because after Ben & Jerry's (remember those?!) PLUS supermarket and The Flower Farm are now also participating in our mission to make chocolate 100% slave-free. They join Tony's Open Chain. PLUS is the second major Dutch supermarket to participate with us. Yep, earlier this year Albert Heijn extended the collaboration for another 5 years. This brings the count to 8 mission partners. Hoppatee!
Changing the norm together
What was the deal with Tony's Open Chain again? Let us explain. Tony's Open Chain is an initiative by Tony's (yep, that's us...) that makes it easier for other chocolate makers to purchase cocoa in a fair manner. Our mission partners use Tony's 5 cooperation principles for slave-free cocoa, including paying a higher price to cocoa farmers to help them earn a living income. This is how we change the norm in the industry together.
sorely needed
And that is sorely needed: 1.56 million children work illegally on cocoa plantations in Côte d'Ivoire and Ghana and 30,000 people are victims of modern slavery. There is also a lot of deforestation. The main cause of these abuses is poverty. Because farmers can hardly make ends meet, they feel forced to let their children work instead of sending them to school. By paying a higher price together with all mission partners, we can solve these problems.
new bars and hazelnut spread
As part of the collaboration, PLUS is launching 4 new bars, made from cocoa purchased through Tony's OpenChain. Curious which flavors? Here they come: milk peanut kletskop, milk pecan toffee, white cappuccino crunch, and the pure red fruit marshmallow (delicious). These bars are now for sale in all PLUS branches.
The Flower Farm is launching a new hazelnut spread, which is made with fair trade Tony's Open Chain cocoa powder. It has been on the shelves at Albert Heijn since September. Have you spotted them yet?
In addition to PLUS and The Flower Farm, Ben & Jerry's, Delicata from Albert Heijn, ALDI's Choco Changer, Jokolade, Vly and KoRo mission partners in Tony's Open Chain. We are very proud that more and more companies are adopting our way of working. Because only we can make our own chocolate slave-free. But only together can we make all chocolate worldwide 100% slave-free.
Look for the yellow button on the shelves and join us!