Quite Wonky, all those abuses in chocolate

Psst.. have you seen the new Wonka yet? You should definitely do it! Because in the coming weeks you will receive a Tony's surprise before every Wonka film in the Netherlands and Belgium: a short film about the abuses in the chocolate industry. There are also posters around the cinemas and we handed out bars with the same message, to make people aware of the bitter reality in chocolate. Because uh... if you ask us, it is quite wonky that there is still large-scale exploitation and child labor for making chocolate. 

follow-up action
18 years ago, Tony's OG Teun van de Keuken did a similar action during the predecessor of 'Wonka', 'Charlie and the Chocolate Factory' . Here he handed out flyers on the red carpet with a similar message about the bitter reality behind chocolate and Big Choco who profits from it. This heralded the start of Tony's Chocolonely. Today, these abuses still occur on a large scale, which is why we think it is important to raise this again.  

Big Choco does not keep promises
Because uh.. despite the fact that the major players in the chocolate industry (Big Choco) more than 20 years ago through the Harkin & ; Engel Protocol have promised to end abuses in the industry, millions of cocoa farmers still live in deep poverty and 1.5 million children work illegally on cocoa plantations as a result. While the major chocolate brands make billions in profits every year.  

Particularly with a film about chocolate, we want to make all chocolate fans in the Netherlands and Belgium (in a unique way, if we say so ourselves) aware of the bitter reality behind the chocolate of many major brands. . 

Choose honestly
Our call to all chocolate fans: together we can make chocolate less 'wonky' if we all choose fair chocolate. 

Go and see that!