HEMA joins Tony's mission for 100% slave-free chocolate

​​​​​​​Great news from chocolate land: HEMA joins Tony's mission to make 100% slave-free the norm in chocolate. HEMA <3 Tony's (and vice versa), whoop whoop!

HEMA becomes mission partner in Tony's Open Chain and will eventually purchase all their cocoa through our chain and according to Tony's 5 cooperation principles. Tony's Open Chain is an initiative of Tony's that invites other chocolate brands to join our mission and together make the industry slave-free. 

This means, among other things, that HEMA-affiliated cocoa farmers in Ghana and Côte d'Ivoire will pay the price for a living income for their 100% traceable beans. Yep, two Dutch brands joining forces to end exploitation and deforestation in the cocoa industry. Real HEMA will soon also be honest and responsibly produced chocolate. Very happy with it!     

On the shelves from next year
The first chocolate products made from Tony's Open Chain cocoa will be on the shelves at HEMA in the course of next year. And more and more products are being added, so that all HEMA chocolate will soon be purchased in a fair and sustainable manner according to Tony's 5 cooperation principles. 

The list of mission partners is growing and growing!
The list of mission partners who want to make the chocolate industry slave-free with us is growing and growing. With HEMA we already have 12 partners! Ben & Jerry's, Delicata from Albert Heijn, Aldi's Choco Changer, Jokolade, Vly, the Flower Farm, PLUS Supermarket, KoRo Source, Pleese, Huel & of course Tony's are also participating. Together we change the standard!

Look for the yellow button on the shelves, then you can be sure... you have got fair trade chocolate.

Want to know more about Tony's Open Chain? Check: www.tonysopenchain.com.