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12 August 2021

Take it! Our own Tony's suit

Take it! Yes, yes, our own Tony's suit! Designed by Danielle Cathari and made by the refugee tailors of A Beautiful Mess.

Hey chocolate fans, we have been secretly working on a collaboration with none other than fashion designer Daniëlle Cathari and the tailors of A Beautiful Mess for some time now. A collaboration that brings food and fashion together. Because uh... Let's be honest, they are both industries in which very cool things are happening, but at the same time they have major social and sustainable challenges. Fortunately, there are also many initiatives and pioneers who want to do something about this. 

And... this collaboration is also about doing things differently, wanting to change the status quo and doing so in a creative, idiosyncratic and tasteful way. We will find each other there. Tony's is always looking for ways to promote our mission: making 100% slave-free chocolate the norm together. In turn, Daniëlle Cathari and A Beautiful Mess are breaking all norms in the fashion industry.

Okay, we won't keep you in suspense any longer! We are very proud to launch a new 'ready to workwear' Tony's suit together. Just like Tony's bars, the pack is also unevenly distributed. This is because the chocolate and fashion industries are too. We want to draw attention to this in a stylish and unique way with this collaboration. 

The suits are worn by Tony's at special parties, when we want to look our Tony's best. Just think of Tony's FAIR (which is coming back in December!). Or on other occasions where we need to present our mission well. The suit is a real conversation starter, with which we show that things can be different, in chocolate and in fashion. And... Tony's wouldn't be Tony's if we didn't make a special wrapper for it. So we have. 

The suit was designed by Daniëlle Cathari and made by the refugee tailors from A Beautiful Mess in Amsterdam. This sustainable, local and social sewing workshop, like Tony's, fights for more transparency in the chain. We both show that a product can be made differently, with great respect for the maker. Whether it concerns chocolate or clothing, we know who produced it, where and how. Because the only way to do something about abuses is to detect and solve them. 

Keep your eyes open to see these suits in the coming months. And psssst.. quickly go to our socials, because there we raffle 5 packs and 5 bars if you let us know for which occasion you want to look your Tony's best. Hebbon!

More information about Danielle Cathari of A Beautiful Mess can be found here:
https://www.daniellecathari.com/
https://abeautifulmess.nl/makerspace/

Photo credits :
Photographer: Maxime Cardol
Art Directors: Daniëlle Cathari & Daniël Sumarna
Stylist: Thomas Vermeer
Hair and make-up: Kato Fierkens
Model: Souda via The Movement
Producers: Phuong Nuygen & Sophie Warmenhoven

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