We're going on a world tour in our own country!
World trip? Check. Passport? Leave it behind. Because this summer, we're going on a world trip right here in our own country. With our Chocomobile and a bunch of life-size chocolate bars, we'll be touring nine places with a color or flavor in their name – from Roodeschool to Zoutelande. And every color just happens to be a Tony's flavor. From August 18th, you can spot us all over the Netherlands. So keep your eyes open.
nine stops, one route
The journey includes nine locations, from Groenlo to Witteveen – each one perfect for a story, a road trip diary or just a nice piece of chocolate (you don't go on a trip without a snack, after all). Together with travel and food platform Barts Boekje, we compiled all the stops into one route along the tastiest places in the Netherlands: where to drink coffee, where to have lunch, where to stay overnight and which detour you really must take. The entire Tony’s travel route can be found at bartsboekje.com. Sooo.. put a bar in your bag and come with us, then we won't be so lonely.
spot the bars, win chocolate
The game goes beyond the road, by the way. In the store, each color reveals the flavor, so you can find your favorite without squinting (see, easy). And on our website and socials, we hide bars between and under our content. Here's how it works:
Instagram: every week, spot all the stickers we hid under our posts from the past three months. Like the stickers and slide into our DM if you think you've found them all. What's in it for you? A year's supply of Tony's! Wow. 52 bars, so you can enjoy one every week. More info on our Instagram page.
Website: every week a bar drives off in a chocolate car. It's your job to find it! It could be anywhere on our website.. Do you think you've found the driving bar every week? Snap it and slide your photo into our Insta DM. Every week we choose a winner who receives a large load of Tony's bars.
what you don't see..
But there's something else hidden inside, and it's much harder to see. Because behind all that sweet chocolate lies a bitter reality. Millions of cocoa farmers in Ghana and Côte d'Ivoire don't earn a living income, over 1.5 million children work on cocoa farms, and deforestation is widespread. Once you see it, you can't unsee it. That's what Tony's is for. All cocoa in our bars is fairly sourced according to Tony's 5 sourcing principles, so farmers can earn a living income. With this, we strive to end exploitation in cocoa. And.. We certainly don't do that alone: with every bar you eat, you join us.
