We're going on a world tour in our own country!
World trip? Check. Passport? Leave it. Because this summer, we're going on a world trip right here in our own country. With our Chocomobile and a bunch of life-size chocolate bars, we’ll be touring ten places with a color or flavor in their name – from Roodeschool to Zoutelande. And every color just happens to be a Tony’s flavor. From August 18th, you can spot us all over the Netherlands. So keep your eyes open.
ten stops, one route
The journey includes ten spots, from Groenlo to Witteveen - each good for a story, a road trip diary or just a nice piece of chocolate (you don't go on a trip without a snack, after all). Together with travel and lifestyle platform Barts Boekje we bundled all stops into one route along the tastiest places in the Netherlands: where you drink coffee, where you have lunch, where you stay overnight and which detour you really must take. You can find the entire Tony’s itinerary on bartsboekje.com. Sooo.. put a bar in your bag and join us, then at least we won’t be so Lonely.
spot the bars, win chocolate
The game also goes beyond the road. In the shop, each colour reveals the flavour, so you can find your favourite without squinting (see, easy). And on our website and socials we hide bars between and under our content. Here’s how it works:
I spy with my little eye..
..an unequal cocoa industry. Because behind all that sweet chocolate lies a bitter reality. Millions of cocoa farmers in Ghana and Côte d’Ivoire do not earn a living income, more than 1.5 million children work in cocoa, and deforestation is rampant. Once you see, you can’t unsee. All the cocoa in our bars is fairly sourced according to Tony's 5 collaborative principles, so farmers can earn a living income, and with that, we strive to end exploitation in cocoa. With every bar, you participate.
