skip to main content
Menu
campaigns
23 February 2017

Tony's in white: from bean to wedding cake

Tony's white chocolate is now available everywhere. Reason for a party.

Tony's white chocolate is now available everywhere. Reason for a party. Because we've been waiting for that for a long time. Do you remember why? We believe in direct relationships with cocoa farmers and in a transparent chain. And that's why we want all the cocoa in our bar to be traceable. Also the cocoa butter in our white chocolate. From bean... to wedding cake.

From bean..
The most important ingredients for chocolate are cocoa butter and cocoa mass. White chocolate is made with just cocoa butter, for milk and dark chocolate you also need cocoa mass. The cocoa mass for our chocolate was already traceable with cocoa beans purchased directly from our partner cooperatives in Ghana and Ivory Coast. And we didn't want to make white chocolate until our cocoa butter was also traceable. That was difficult... because major adjustments were needed to process our cocoa butter in a traceable manner in the chocolate factory of Barry Callebaut - the largest chocolate maker in the world. In the summer of 2016 the time had come and Callebaut installed a cocoa butter tank choc-full of Tony's own, traceable cocoa butter. Since November 2016, we have had traceable beans for the cocoa mass and cocoa butter in all Tony's bars.

.. to white chocolate..
To celebrate this milestone, there were not one, but two white bars in the Tony's Classics family. Tony's own obroni (that's 'white' in Ghanaian) is the first white chocolate bar in our Classics family. And to please all Tony's fans, the popular Limited Edition from 2012 is back and here to stay: white chocolate with fruity pieces of raspberry and a generous scoop of crackling sugar. From November they were exclusively available from a selected group. But from now on you can find them EVERYWHERE. Time to celebrate!

..until Tony's wedding cake
And we don't celebrate alone. So we looked for the whitest party there is: a wedding. In December 2016 we asked Tony's fans if she was still getting married in January. Because we had a very special Tony's in white surprise for one bridal couple. With our white chocolate. We chose Talitha and Baukje's wedding party from all entries. We made a crazy, five-layer white chocolate wedding cake from our bars. In January, on the two ladies' wedding day, we surprised them with Tony's Wedding Cake. And this was their response:

to share

maybe also interesting